1 min

Coursework Update: Products & Pricing

I’m enrolled in a course called Products & Pricing (MKTG 3440) this quarter. The main takeaways from the course are: Understand the fundamental concepts of product and brand development and management. Use tools to develop products and to analyze their success. Evaluate new product ideas. Understand how to test a product. Understand the management of ...

2 mins

Pushing the Limits

I should be blogging everyday and I’m not quite sure why I haven’t been. I guess I could be making the excuse that I’m busy with project work, or have to study for that upcoming midterm. But in reality, I am not scheduling the time. It’s said that you shouldn’t compare yourself to others for ...

2 mins

CrossLine Marketing

It was my second quarter back at college, and I had an idea for a new program. I was newly elected as the President of our student marketing organization, AMA East Bay, and I wanted to make some changes. Our student organization was run very much like a young start up, trying so many different ...